Parade‘s Jenna Clark requested Dr. Vernig’s expert opinion again or her article about small talk. Far from a small topic, he broke down how small talk creates a cognitive load on the brain without the rewards usually associated with socializing. He tied this to introversion and a the tendency of introverts to expend greater mental energy in social settings. Dr. Vernig broke down the science into easily understandable pieces to help the readers understand what is behind an every day social phenomenon.