Dr. Vernig provided feedback for Ashleigh Hollowell’s Behavioral Health Business article about how the SUD treatment industry can learn from oncology about treating substance use using a chronic illness management approach. Dr. Vernig broke down the difference between an episodic model of healthcare delivery versus a longitudinal illness management perspective, and how behavioral healthcare has long applied the wrong approach to what are mostly chronic conditions. The article provides both information for the general public interested in understanding how substance use treatment works (and can work better), and professionals developing models of care.